Conversion Audit Example | SecurionPay

Payment conversion audit

for themeforest.net

Mobile payments

Payment page tested on 30 devices

Successful purchasing processes on mobile devices can be easily spoiled by bugs, and errors in layout. How the payment page is displayed on devices, depends on HTML/CSS code. It is crucial that everything is legible, and adjusted to the devices display resolutions.

26/30 passed the mobile test

Samsung Galaxy S5
Elements position problem

Samsung Galaxy S5
Elements position problem

Samsung Galaxy S5
Elements position problem

Samsung Galaxy S5
Elements position problem

Payment process check

No redirects – failed

Your payment page are loosing clients on the redirect page. You could increase your conversion by approximately 2.5%.

Minimum text inputs – failed

Your payment page has more than 10 input fields. The minimum amount of inputs that guarantee the best conversion is 3: Credit card number, Expiration date, and CVV

Inline card number verification – failed

The credit card number can be verified within the input. This gives instant information to the user about the correct card number.

Inline card brand – failed

The credit card number can be recognised within the input. This gives instant information to the user about the card brand, and positive verification.

Cross-browser

Payment page tested on 30 devices

Payment page should be displayed correctly on every browser and operating system. Otherwise clients may not be able to finalise the purchasing process.

18/20 passed browser test

IE 8, Win XP

IE8, win 7

Usability and UX feedback

Redirects to PayPal are causing users disruption while finalising the buying process. The main reason for this is that the new website is in different colours and layout. The only connection with the product page is the logo in top left corner. It is far too little to minimise concerns.

Login to PayPal is also a disruption. First of all, the users need to have a PayPal account and remember their login, and password. The second issue is that users who do not have PayPal accounts are asked to fill in 15 text fields. Every additional input minimises conversion, and leads to abandoning the purchasing process. Here, PayPal also realises its own business goals – new client acquisition, which is connected with two additional check boxes.

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